World Vision launches ‘New Year of Firsts’ campaign engaging public to do something new, meaningful for children in 2023



In its latest bid to create deeper awareness and care for more children in 2023, child-focused
humanitarian agency World Vision launches the “New Year of Firsts” campaign which appeals to the
public to make a difference and support thousands of Filipino children to experience hope and a
brighter future amidst crises and uncertainties.”


This year, we want to make it special for children. We can offer them the things that will benefit them
in the long run. Children are our future, so we encourage those capable to help build their futures as
well. These are the kinds of gifts that give back,” said World Vision’s National Director Mr. Rommel

The pandemic has brought challenges to many Filipino families, making it more difficult for low-income
families and communities to meet even the most basic needs of their children. They have been among
the directly affected for years and are today barely surviving as the rest of the world tries to recover.
Through this campaign, children can have access to life-changing basic needs like health and
nutrition, clean water, education, child protection, and livelihood through a donation of Php 750 per
month or Php 25 per day, which can go a long way to improve their well-being, including social,
emotional, spiritual, and physical.

Bianca Umali 2

The New Year of Firsts Campaign is supported by generous sponsors, volunteers, and staunch
advocates like Filipino actress Bianca Umali who has been supportive of World Vision in creating
communities where kids are safe, healthy, and hopeful.

“Ever since I became part of World Vision, it has always felt like I am able to fulfill, if not whole, at least
a part of my purpose in life. Which is to serve, inspire and put smiles, especially on children's faces,”
shared Umali.

World Vision annually reaches about 1.5 million children nationwide, including 254,439 children
directly benefited through its child sponsorship, community-based development programs, emergency
response and various advocacies which promote the children’s voice and their protection. Since it
started more than 65 years ago, World Vision has touched and changed the lives of almost 40 million
children, including their families and communities.

Make this a year of “firsts” for you and a child in need. Become a child sponsor today by visiting




An international Christian relief, development, and advocacy agency, World Vision is the world’s
leading child aid organization and is committed to helping our most vulnerable children and
communities – even if they are in the most remote and dangerous places. We help children and their
communities on the ground in over 100 countries while driving change globally at UN and government
levels on child rights, poverty, and climate change. World Vision Philippines is the second oldest World
Vision national office.

To know more about World Vision in the Philippines, please visit or follow
World Vision’s official social media pages /worldvisionph on Facebook, @worldvisionphl on Instagram,
and @worldvisionph on Twitter.

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